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Published November 2, 2019 | Version v1
Open dataset

The Unworthy Research Archive

Description

Description

The Upworthy Research Archive is an open dataset of thousands of A/B tests of headlines conducted by Upworthy from January 2013 to April 2015. This repository includes the full data from the archive.

Details

Resource type Open dataset
Title The Unworthy Research Archive
Creators
  • Matias, J. Nathan
  • Munger, Kevin
  • Aubin Le Quere, Marianne
  • Ebersole, Charles
  • Formats Comma-separated values (CSV) (.csv)
    License(s) Creative Commons Attribution 4.0 International
    External Resource https://osf.io/jd64p/