Published 2021 | Version v4
Open dataset Metadata-only

Super Bowl Ads

Creators

Description

Description

The Super Bowl Ads dataset contains a CSV file listing every television advertisement aired by the ten brands with the most spots in Super Bowls from 2000 to 2020, sourced from superbowl‑ads.com and linked to the corresponding YouTube videos. For each ad, FiveThirtyEight staff coded seven defining characteristics (e.g., humor, patriotism, animal presence, sexual content, etc.) according to a custom taxonomy, providing both the raw ad metadata and the evaluated feature scores for analysis of advertising trends.

Details

Resource type Open dataset
Title Super Bowl Ads
Creators
  • FiveThirtyEight
    • Publisher FiveThirtyEight
    Year of publication 2021
    Research fields Business Administration Communication Sciences
    Formats Comma-separated values (CSV) (.csv)
    External resource https://github.com/fivethirtyeight/superbowl-ads